On Friday, Itel unveiled its latest midrange smartphones, the Itel S25 and Itel S25 Ultra, in the Philippines. This launch comes in the wake of the anticipated release of Samsung’s flagship Galaxy S25 series, marking an exciting time in the smartphone market where midrange competitors are pushing the boundaries of technology previously reserved for flagship models.
Design and Display Features
Both models are distinguished by their impressively large 6.78-inch AMOLED displays, allowing for vibrant color reproduction and immersive viewing experiences. The Itel S25 features a standard AMOLED screen with a 120Hz refresh rate, ensuring a fluid interaction while navigating through apps or gaming. The S25 Ultra takes this a step further by incorporating a curved screen design, enhancing the aesthetic appeal and user experience, both of which are trends that have become increasingly popular in modern smartphones. Additionally, the Ultra model boasts Gorilla Glass 7i for added durability against scratches and falls, which is critical in today’s fast-paced lifestyle where mobile devices are subjected to constant wear and tear.
Photography enthusiasts will appreciate the advanced camera systems present on both smartphones. The rear camera setup features a robust 50-megapixel lens, suitable for capturing sharp, detailed images in various lighting conditions. The front-facing camera offers a generous 32 megapixels, catering to the selfie aficionados and those who frequently engage in video calls. This attention to camera quality is particularly commendable and aligns with the growing demand for smartphones to provide excellent photographic capabilities.
Performance and Software
Powering the Itel S25 Ultra is the Unisoc T620 chipset, paired with 8GB of LPDDR4X RAM and a generous option of up to 512GB of UFS 2.2 storage, solidifying its position as a formidable player in the midrange segment. The standard Itel S25 model also boasts respectable specifications, although the specific chipset details have yet to be disclosed. Both devices operate on Android 14 out of the box, with the promise of an update to Android 15, thereby ensuring users have access to the latest features and enhancements.
With a 5,000mAh battery, both the Itel S25 and S25 Ultra cater to users requiring long-lasting performance without frequent recharges. Currently, the specifics regarding fast charging capabilities remain unclear, which could be a crucial factor for potential buyers. Connectivity options are robust, with support for 4G LTE, Wi-Fi, Bluetooth, GPS, NFC, and a USB Type-C port, catering to the today’s varying digital needs. Notably, the S25 Ultra also possesses an infrared transmitter, expanding its utility in controlling home appliances.
Pricing for these devices suggests they are aimed towards budget-conscious consumers who desire advanced features without the hefty price tag. The Itel S25 starts at PHP 5,799 (approximately Rs. 8,400), while the S25 Ultra begins at PHP 10,999 (around Rs. 15,900). With pre-orders available on platforms like Shopee, Itel aims to capitalize on the growing e-commerce trend among smartphone buyers.
Final Thoughts
Overall, the Itel S25 and S25 Ultra represent a strategic move by Itel in the midrange smartphone market. With impressive specifications, quality design, and accessible pricing, these devices are poised to attract consumers looking for value and performance. As smartphone competition intensifies, it will be interesting to see how Itel continues to evolve their offerings and respond to consumer feedback in the coming months.
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